What Should You Be for Halloween? 🎃

🧙 Cottagecore Witch

You’re the cozy kind of witch: dried herbs, a black linen dress, a woven basket and a kitchen that smells like cinnamon. Your magic is warm, earthy and a little mysterious.

The Cottagecore Witch mixes classic witch style with a love of nature: a pointed hat, a flowing dress, herbs, candles and an apothecary feel. It’s easy to build from your own closet, and it’s the most comfortable costume on this list.

Signs you’re Cottagecore Witch:

• You own at least one flowy black dress.
• Your windowsill is full of herbs or plants.
• Tarot and tea sound like a perfect night.

How to lean into it:

• Start with a long black or dark green dress and add a knit shawl.
• Add a pointed hat, a woven basket with dried flowers and a wooden broom.
• Finish with earthy makeup: bronzed skin, brown liner and a berry lip.

Essentials: A long dark dress · A pointed witch hat · A woven basket · Dried herbs or flowers · A knit shawl

→ Read our full Cottagecore aesthetic guide

🧛 Dark Academia Vampire

You’re elegant, dramatic and a little bit dangerous: velvet, lace, candlelight and an old book tucked under your arm.

The Dark Academia Vampire is a gothic scholar from another century: a velvet blazer or dress, a lace collar, dark red lips and antique gold jewelry. It’s spooky, but chic enough for a dinner party.

Signs you’re Dark Academia Vampire:

• You’d happily stay up all night reading.
• Your wardrobe is mostly black, burgundy and brown.
• Candles are your favorite light source.

How to lean into it:

• Wear a black or burgundy velvet piece with a white lace collar or ruffled blouse.
• Add a brooch, a ring and an old leather book as your prop.
• Keep skin matte and pale-toned, define your brows and finish with an oxblood lip; skip the fake blood if you want it chic.

Essentials: A velvet blazer or dress · A lace collar or ruffled blouse · An antique-style brooch · Oxblood lipstick · An old leather-bound book

→ Read our full Dark Academia aesthetic guide

🧚 Y2K Fairy

You’re pure sparkle: glitter wings, butterfly clips, platform shoes and a pastel palette straight out of 2003.

The Y2K Fairy mixes fairy costume classics with early-2000s fun: iridescent wings, butterfly clips, glitter everywhere and a lilac or baby blue outfit.

Signs you’re Y2K Fairy:

• You believe glitter is a neutral.
• Butterfly clips never left your drawer.
• You’re the one who organizes the group costume.

How to lean into it:

• Start with a lilac or baby blue slip dress, or a mini skirt and a baby tee.
• Add iridescent wings, butterfly clips and platform sneakers or boots.
• Go big on shimmer: glitter gel on your cheekbones, frosty lip gloss and a few face gems.

Essentials: Iridescent fairy wings · Butterfly clips · Cosmetic glitter gel · Platform shoes · A pastel slip dress

→ Read our full Y2K aesthetic guide

👼 Coquette Angel

You’re soft, romantic and glowing: a white dress, a halo, satin bows and pearls, with a little vintage sweetness.

The Coquette Angel is one of the prettiest low-effort costumes: a white or ivory dress, a halo headband, feathery wings and plenty of bows and pearls.

Signs you’re Coquette Angel:

• Your closet has more white dresses than you’d like to admit.
• You tie bows on everything.
• You’d rather be cute than scary.

How to lean into it:

• Wear a white or ivory slip dress or lace dress you already own.
• Add a halo headband, small feather wings and satin bows in your hair.
• Keep makeup dewy: highlighter, pink blush and a glossy lip.

Essentials: A white or ivory dress · A halo headband · Small feather wings · Satin hair bows · Pearl jewelry

→ Read our full Coquette aesthetic guide

🎭 Masquerade Mystery

You’re glamorous and enigmatic: a lace mask, a black or jewel-toned gown, gold jewelry and a smile nobody can quite read.

The Masquerade Mystery is Halloween at its most elegant, inspired by Venetian carnival balls: an ornate eye mask, an evening dress or sharp suit, long gloves and dramatic makeup.

Signs you’re Masquerade Mystery:

• You never miss a chance to dress up.
• You love a little mystery.
• Your favorite colors are black and gold.

How to lean into it:

• Choose an evening dress or suit in black, plum or emerald.
• Add a lace or metallic eye mask, long gloves and statement gold earrings.
• Do a smoky eye or winged liner and a deep plum or red lip.

Essentials: A lace or metallic eye mask · An evening dress or suit · Long satin gloves · Gold statement earrings · A deep plum lipstick